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Director, Demand Generation and Lifecycle


Director, Demand Generation and Lifecycle


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competitive salary


Coaching, Operations



your profile

  • You have 8+ yrs of experience of driving integrated marketing programs that include lifecycle and demand generation plus managing multiple teams.

  • You have deep experience working with SMBs and understand their unique challenges and buying processes.

  • You’re fluent in CRMs, audience segmentation strategies, and aligning audiences to specific objectives.

  • You know how to optimize lead quality (net new and customers) based on feedback loops with Sales and Operations.

  • You’re familiar with product-led growth and how to drive self-serve opportunities alongside higher-touch (sales) opportunities

  • You’re data-driven and know how to drive and measure impact with a team.

  • You’re a problem solver at heart and know how to move things forward with limited resourcing or roadblocks.

  • You can create a strategic vision and communicate it in a way that motivates stakeholders and builds buy-in.

  • You’re committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.

about the company

Zapier is on a mission to make automation work for everyone. With Zapier, you can integrate apps like Salesforce, Intuit, Google, and Dropbox, to move data between them automatically, so you can focus on your most important work.

diversity statement

"Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people, and do not discriminate based on race, color, sex, gender identity or expression, sexual orientation, religion, national origin, physical or mental disability, military or veteran status, genetic information, pregnancy, age, or any other status protected by local law."

is looking for you!

your area of responsibility

  • Manage a team with a focus on making the self-serve pathway easy and building repeatable programs for higher touch users.

  • Own our trial to purchase metrics.

  • Help create and refine our strategic vision and roadmap, working with key stakeholders to create some of our first instances of lifecycle marketing.

  • Create roadmaps that build the activation funnel, reactivation strategies, and engagement experiences.

  • Collaborate with product teams to ensure both product and marketing experiences are cohesive for users.

  • Partner with Marketing Ops on lead scoring, segmentation, user insights, and nurtures. Build dashboards that clearly communicate performance and communicate these in business reviews and manager 1:1s

  • Build a strong culture of engagement, innovation, and happiness within your team

  • Communicate learnings and find ways to scale wins.

the benefits

  • Competitive salary and bonus program

  • Equity for All: Stock options (or equivalent) for every Zapien

  • Healthcare + dental + vision coverage*

  • Fertility and Adoption Assistance

  • Retirement plan with 4% company match*

  • $2,000 annual learning stipend for use on courses, conferences, and more—your choice

  • Annual all-company retreat

  • 14 weeks paid leave for new parents of biological or adopted children

  • Customized Zapiversary rewards on your 1, 3, 5, 7 and 10 year work anniversaries

  • Leading-edge equipment. We set you up with an Apple laptop and provide an additional budget for you to choose other home office accessories and software you may need.

  • Time to renew. We encourage Zapiens to take at least 2 weeks off each year. Most of us take 4-5 weeks, in addition to locally recognized holidays.

  • Opportunity to work with Zapier’s amazing partners network


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