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waterdrop

Team Lead Social Media & Influencer Marketing (m/f/d)

waterdrop

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€ 65,000 gross/year

Austria

Marketing / Communications / PR / Advertising, Sustainability & CSR

English

in-office, flexible

about the company

waterdrop® is an Austrian brand providing innovative solutions to encourage the well-being of consumers by offering premium products and experiences surrounding the quintessence of life — water.

is looking for you!
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diversity statement

"Everybody is different - thank goodness. That's why we want you to decide how you like to drink your favourite beverage. Still, sparkling, intense, light, on the go or at home - it's up to you. And just like our many colourful flavours, we ourselves are a versatile and diverse team!"

your area of responsibility

  • As a Team Lead Social Media & Influencer Marketing (m/f/d) you draft and oversee the execution of waterdrop’s social media and influencer marketing strategy across all global platforms, adapting to evolving trends and audience behaviours.

  • You research and identify emerging platforms, tools, and features to expand reach, engagement, and productivity.

  • You experiment with innovative content formats and partnerships to drive channel and community growth.

  • You track and analyse key performance metrics, producing regular reports with insights to ensure alignment with broader business goals.

  • You develop and maintain a comprehensive editorial calendar, working closely with the other marketing and sales teams.

  • You oversee community management strategies, ensuring timely responses and fostering a positive, engaged audience.

  • You monitor audience sentiment through social listening tools, capturing valuable insights to inform brand and product strategies.

  • You collaborate with regional teams to support localised accounts, ensuring alignment with global objectives.

  • You oversee social media tools, agencies, freelancers and budgets to optimise efficiency, content quality, and impact.

  • You build and refine the global influencer marketing strategy to strengthen brand awareness and deliver measurable results.

  • You enable the influencer marketing team by providing strategic guidance, improving workflows, and ensuring their success in managing partnerships and campaigns.

your profile

  • You have 5+ years of experience in social media management and influencer marketing for global brands or agencies.

  • You are a strategic thinker with a data-driven approach, skilled at aligning social media and influencer marketing strategy with business goals through regular performance analysis.

  • You are innovative and adaptable, eager to experiment with new platforms, formats, and partnerships to drive engagement.

  • You have strong leadership abilities, with a focus on mentoring and developing a high-performing team in a fast-paced environment.

  • You are proficient in analytics tools and able to translate data into actionable insights.

  • You are fluent in English (additional language skills a plus) and have budget management experience to maximise ROI.

the benefits

  • A high-achieving, international community of waterdrop colleagues, located in a brand-new HQ in Vienna, Austria.

  • Development opportunities in one of the fastest-growing e-commerce companies in Europe.

  • MyClubs sports vouchers, to have a sporty balance.

  • In-house fitness centre.

  • In-house company doctor.

  • In-house restaurant with subsidised healthy meals, for a break with your colleagues.

  • Discount on your waterdrop purchases.

  • Legendary summer and Christmas parties!

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