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waterdrop

CRM Automation Manager

waterdrop

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€45,000 gross/year

Austria

Marketing / Communications / PR / Advertising, General Management

English, German

in-office

about the company

waterdrop® is an Austrian brand providing innovative solutions to encourage the well-being of consumers by offering premium products and experiences surrounding the quintessence of life — water.

is looking for you!
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diversity statement

"Everybody is different - thank goodness. That's why we want you to decide how you like to drink your favourite beverage. Still, sparkling, intense, light, on the go or at home - it's up to you. And just like our many colourful flavours, we ourselves are a versatile and diverse team!"

your area of responsibility

  • As a CRM Automation Manager (m/f/d) you are overseeing the retention & CLV of our existing customers and are responsible for optimizing the communication along the customer journey of our B2C target group

  • You are continuously working on improving our sales funnel and marketing automation across all our core channels to improve our retention rate and CLV

  • You continuously analyze our customer cohorts and drive customer research (customer feedback, NPS) in order to derive actionable insights & optimize the customer journey

  • You own the conception, implementation and analysis of our marketing automation to leverage our business in all markets

  • You leverage AB-/multivariate Tests and consistently analyse data and performance to measure the effectiveness and derive further optimizations of all automations

  • You collaborate with the content teams and tech to develop integrated communication with our customers

your profile

  • You finished a Bachelor’s or Master's degree in Business, Marketing, Business Informatics or any other related field

  • You have 3+ years of experience in CRM or Marketing overall and are well-versed in customer activation, retention marketing and lifecycle management

  • You bring a data-driven mindset, like testing different approaches and know your way around Google Analytics.

  • You have solid expertise in Excel and are familiar with visualization tools such as Google Looker Studio

  • Besides your analytical know-how, you also stand out with your conceptual skills and have an eye for details

  • Your ability to prioritize and your structured & strategic working approach enable you to prosper in a fast-paced, and results-oriented environment

  • You love to work with people from different teams and backgrounds and your profile is rounded off by your fluent English skills

the benefits

  • An amazing, ambitious and international team in a brand-new HQ in Vienna

  • Individual development opportunities in one of the fastest-growing e-commerce companies in Europe

  • €1000,- gross annual training budget, to develop in your field

  • MyClubs sports vouchers, to have a sporty balance

  • Monthly sports events (Freaky Fridays), to be active and have fun with your team members

  • In-house restaurant with subsidized healthy meals, for a break with your colleagues

  • Discount on your waterdrop purchases

  • Legendary summer and Christmas parties!

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