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Associate Brand Manager, Benelux

the LEGO Group

Associate Brand Manager, Benelux

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competitive salary

Belgium, Netherlands

Marketing / Communications / PR / Advertising

English, Dutch

in-office, flexible

your profile

  • Several years of experience working in brand marketing. Open for candidates with commercial Retail, Media or DGTL marketing experience but need to show understanding of marketing campaigns execution across full funnel (both ATL/BTL).

  • Sound knowledge of marketing principles and fundamentals. Experience with digital marketing.

  • Strong analytical skills to distill insights.

  • Excellent organizational and project management skills, with the ability to prioritize deliverables.

  • Outstanding communication skills both verbally and in writing, and comfortable presenting sophisticated ideas.

  • Ability to work in a dynamic environment with a wide network of stakeholders (both internal and external partners).

  • Previous experience within the toy, family, or gaming industry and/or digital/eCommerce is a strong plus.

  • Proficient in English and Dutch.

about the company

At the LEGO Group, our mission is to inspire and develop the builders of tomorrow. We believe in the power of Learning-through-Play to shape children’s future. Through play, children learn skills – such as problem-solving, communication, creativity, collaboration, and resilience – that will help them reach their full potential.

diversity statement

"The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity."

is looking for you!
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your area of responsibility

  • Localize and implement marketing strategies, balancing consumer demand and shopper conversion across ATL and BTL touchpoints in close collaboration with digital, trade and sales teams.

  • Drive selling in of strategies, product portfolio and campaigns for your portfolio towards internal and external partners.

  • Brief our media agency on the Benelux media plan for your audience and brands with a focus on optimizing your marketing budget.

  • Manage a portfolio of brands with a sharp focus on business performance, trends and insights.

  • Being proactive in suggesting potential actions.

  • Collaborate with the Operations team in the S&OP cycle on the business planning and review cycle for the franchise.

the benefits

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

  • Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

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