Product Marketing Group Manager



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Product Marketing Group Manager

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Basic requirements 

• 5+ years of people management experience 

• 7+ years of direct experience in Product Marketing including, but not limited to, experience in inbound activities, new product launches, go-to-market strategy, sales enablement/activation, and/or building new teams. Preferred requirements 

• 3+ years of commercial/customer-facing experience (Sales, Account Management, Customer Success, etc.) 

• Track record of partnering with HQ central teams to contribute to global strategy as the regional lead. 

• Experience in building and launching voice of customer and competitive intelligence programs and strategies. • Voracious appetite for storytelling and connecting with customers. 

• Experience building and leading a team in a fast-paced, high-growth environment. 

• Charismatic, compelling speaker and presenter: both one-on-one with customers, and in front of larger audiences. 

• A fluent speaker in +1 European language is adventurous 

• Experience leading strategic, cross-functional and process improvement projects. 

• Self-starter and flexible leader who can thrive in a very fast-paced business. 

• Demonstrated ability to proactively identify and drive initiatives to positively impact the business. 

• 3+ years of commercial/customer-facing experience (Sales, Account Management, Customer Success, etc.) is advantageous 

The ideal candidate should: 

• Have strong commercial acumen - You believe deeply in first understanding a customer problem before pitching a product or solution, are passionate about value and solution-based selling, and can coach, influence and inspire others on this approach. You will be regularly working alongside senior sales leaders and marketing leaders and will need to be seen as a business partner in ensuring team activities and outcomes align to sales, product and solutions goals and plans. 

• Be Highly influential – Can educate and convince the Global Solutions and PMM teams on various needs and learnings from this team’s work in the region. Provide honest, constructive feedback to global partners to ensure narratives, launches, and more are optimized for the field and for customers.

about the company

LinkedIn is the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters.

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your area of responsibility

Leadership & Management: 

• Lead, motivate and manage a team of regionally distributed, highly skilled Regional Product Marketers to keep them engaged and make a significant impact. 

• Develop the talent on your team through skills building, performance coaching and career pathing. 

• Own the targets, set the goals and guide the team’s activities and outputs by providing guidance on KPIs (Key Performance Indicators), based on overall regional sales and marketing goals. 

• Drive operational excellence through sound resource management and constant prioritization 

Product Strategy, Voice of Region, Field Enablement, and Activation strategies: 

• Ensure Global Playbooks are adapted to develop regional go-to-market plans for launching new sales strategies, sales motions, solutions and products. 

• Conduct research on regional specific skill/knowledge gaps based on unique role types and/or in-market nuances. 

• Own the Voice of Region strategies and align with local leadership and partner with cross-functional teams (Product, PMM, Solutions Marketing, Field Marketing, Sales Effectiveness, Sales, Customer Success, etc.) to ensure that customer & field feedback is captured and addressed in content, narratives, solutions and product roadmaps. 

• Own the competitive intelligence for the region. Build and align on the need for enablement of the field team to objection handle and competitive selling techniques. 

• Establish consistency and rigour in go-to-market planning for your team to successfully setup, launch, and drive programs (inc. Pilots/Betas) from inception to launch. 

• Capture customer case studies that can help us drive stronger narratives and more effective sales conversations.

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