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Marketing Campaign Specialist

Genpact

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competitive salary

Hungary

Marketing

English

in-office, flexible

Marketing Campaign Specialist

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your profile

  • Strong command of English and communication skills (Spoken and written)

  • BA/BS or equivalent working experience

  • Strong knowledge in HTML, with a firm understanding of CSS, JavaScript syntax, Web front-end development knowledge highly valued

  • Experience with online platforms, tools and protocols

  • Experience with a marketing automation/email service provider tools and inbound marketing. (Marketo preferred / Hubspot/ Eloqua / Pardot and/or other email campaign tools)

  • Experience with a Webinar service provider (On24, GotoWebinar, Webex, Zoom, etc..)

  • Solid understanding of workflow processes and systems to optimize marketing and sales productivity

  • Previous experience on the field of digital marketing / marketing automation / email marketing and Demand generation models

  • Ability to work cooperatively across departments, regions and aid to break down communication silos

  • Strong understanding and previous work experience with Microsoft office package.

about the company

Genpact is a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes primarily for Global Fortune 500 companies.

diversity statement

"Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity etc."

is looking for you!
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your area of responsibility

  • Coordinate with the client to prepare and launch email campaigns (from campaign assets development to performance analysis) using our marketing automation tool

  • Setup and launch Webinars – using platforms, (such as On24 / GotoWebinar) following our multi-step model from invite to follow-up

  • Setup and launch Email Nurture Campaigns – Using Marketo with multiple streams and triggers using automation methodology and best practices

  • Consult with client and advice best practices to drive lead generation efforts

  • Delivering reports and presentations for campaign success evaluation

  • Optimizing materials for campaign tracking and attribution (UTM, Bizible, GTM)

  • Developing optimized html landing pages and emails for mobile/desktop viewing

  • Launch campaigns using A/B tests, and promotions that succeed through email and online platforms.

  • Measure results and optimize the nurture tracks for various segments to convert leads to customers

  • Data management according to GDPR/CASL compliance standards

the benefits

  • Attractive salary;

  • Stable job offers - employment contract

  • Work in a multicultural and diverse environment with employees from over 30 countries

  • Genpact professional tranings and great career development opportunities

  • Friendly work environment (Best Office Award 2015)

  • Free access to our award-winning learning platform

  • Benefits such as gym, cafeteria, hairdresser and a medical center, all conveniently located on the office campus

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