Marketing Campaign Specialist
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Strong command of English and communication skills (Spoken and written)
BA/BS or equivalent working experience
Experience with online platforms, tools and protocols
Experience with a marketing automation/email service provider tools and inbound marketing. (Marketo preferred / Hubspot/ Eloqua / Pardot and/or other email campaign tools)
Experience with a Webinar service provider (On24, GotoWebinar, Webex, Zoom, etc..)
Solid understanding of workflow processes and systems to optimize marketing and sales productivity
Previous experience on the field of digital marketing / marketing automation / email marketing and Demand generation models
Ability to work cooperatively across departments, regions and aid to break down communication silos
Strong understanding and previous work experience with Microsoft office package.
about the company
Genpact is a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes primarily for Global Fortune 500 companies.
"Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity etc."
your area of responsibility
Coordinate with the client to prepare and launch email campaigns (from campaign assets development to performance analysis) using our marketing automation tool
Setup and launch Webinars – using platforms, (such as On24 / GotoWebinar) following our multi-step model from invite to follow-up
Setup and launch Email Nurture Campaigns – Using Marketo with multiple streams and triggers using automation methodology and best practices
Consult with client and advice best practices to drive lead generation efforts
Delivering reports and presentations for campaign success evaluation
Optimizing materials for campaign tracking and attribution (UTM, Bizible, GTM)
Developing optimized html landing pages and emails for mobile/desktop viewing
Launch campaigns using A/B tests, and promotions that succeed through email and online platforms.
Measure results and optimize the nurture tracks for various segments to convert leads to customers
Data management according to GDPR/CASL compliance standards
Stable job offers - employment contract
Work in a multicultural and diverse environment with employees from over 30 countries
Genpact professional tranings and great career development opportunities
Friendly work environment (Best Office Award 2015)
Free access to our award-winning learning platform
Benefits such as gym, cafeteria, hairdresser and a medical center, all conveniently located on the office campus