Junior Campaign Specialist
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Confident in English and have great communication and problem solving skills
BA/BS or equivalent working experience
Experience with marketing automation/email service provider tools and inbound marketing (Marketo preferred / Hubspot/ Eloqua / Pardot and/or other email campaign tools)
Experience with a Webinar service provider (On24, GotoWebinar, Webex, Zoom, Microsoft teams etc..)
Previous experience in the field of digital marketing / marketing automation / webinar development / email marketing / Online advertising / Web design
Ability to work cooperatively across departments and countries
Strong understanding and previous work experience with Microsoft office package.
Experience in a multicultural, foreign environment
Have high attention to detail and be well organized
about the company
Genpact is a global professional services firm that makes business transformation real. We drive digital-led innovation and digitally-enabled intelligent operations for our clients, guided by our experience running thousands of processes primarily for Global Fortune 500 companies.
"Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity etc."
your area of responsibility
Setup, execute and launch digital, webinar campaigns using our Marketing Automation tool (Marketo) and webinar service provider (On24, GotoWebinar, Webex, Zoom, Microsoft Teams etc..).
Coordinate with the client to prepare and launch email campaigns (from campaign assets development to performance analysis)
Developing optimised html landing pages and emails for mobile/desktop viewing
Collect and prepare content, including translation coordination as needed
Delivering reports and presentations for campaign success evaluation
Optimizing materials for campaign tracking and attribution
Launch campaigns using A/B tests, and promotions that succeed through email and online platforms.
Measure results and optimize the nurture tracks for various segments to convert leads to customers
Data management according to GDPR/CASL compliance standards
Stable job offers - employment contract
Work in a multicultural and diverse environment with employees from over 30 countries
Genpact professional tranings and great career development opportunities
Friendly work environment (Best Office Award 2015)
Free access to our award-winning learning platform
Benefits such as gym, cafeteria, hairdresser and a medical center, all conveniently located on the office campus