€ 40,000 - 50,000 gross/year
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3+ years of recent work experience in growth marketing for a mobile app B2C product, ideally in the Music or EdTech industry
Hands-on management of ASO on ASC and GP as well as a familiarity with ASO tools
Deep knowledge of executing and optimising Facebook Ads, Google Ads, Apple Search Ads
Good understanding of the mobile app user funnel, conversion rate tracking, and attribution
First experience with A/B and split testing tools including basic knowledge of statistics to effectively interpret results
Passion for numbers and having an analytics-driven, structured work approach
Collaborative self-starter with a positive, getting-things-done mindset
Be based within +/- 3 hours from CET
about the company
With our AI-based guitar learning app Fretello, we empower people to express themselves through music. This experience can look different for every user as our learning content is customizable and adapted to the experience level. Our app not only allows our users to learn, practice, and play the guitar, Fretello provides real-time feedback and enables our users to follow a learn path, choose customizable practice sessions, or learn how to play their favorite songs.
"Check out our website and our values!"
your area of responsibility
Is your happy place where creativity meets analytics to boost performance? Do words like optimization, experimentation, and collaboration sound like music to your ears? Do the fields of ASO and UA ignite your passion? If so, then this opportunity is made just for you.
Our Growth Marketing team is eagerly looking for an additional team member who will play a key role in bringing the Fretello user growth to the next level. So let’s leverage your experience to grow our community and share our passion for music and learning with the world.
Owning and driving all ASO efforts, such as metadata and creative research, targeting, experimentation, and optimization
Driving sustainable paid user growth by collaboratively developing, implementing and optimizing user acquisition campaigns
Analyzing data independently to improve and maximize the potential of organic and paid channels
Monitoring and proactive reporting of performance metrics to stakeholders
Executing experiments (e.g. A/B, split tests) including the definition of hypotheses, setting goals, and measuring outcomes
Reacting to industry changes (policy updates, privacy tracking, etc) in a timely and self-driven manner
Personal time off (25 days paid leave per year)
Flexible working hours (core hours 10:00 to 14:00)
38.5 hour work-week (overtime compensated as time-off 1:1)
Remote first work setup and mindset
A small team (25-30) with lots of individual impact and responsibility
Fun, relaxed, and regular remote team events and onsite team retreats
Shared and lived values: Agility, Curiosity, Unity, Transparency, and Empathy
Dedicated time to continuous learning and personal growth
Mental wellbeing initiatives such as Mindfulness Wednesdays and optional paid external therapy sessions
🌎 full remote / work from anywhere
🛂 visa sponsorship