UA Specialist



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€ 40,000 - 50,000 gross/year


Marketing, Promotion



UA Specialist

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your profile

  • 3+ years of recent work experience in growth marketing for a mobile app B2C product, ideally in the Music or EdTech industry

  • Hands-on management of ASO on ASC and GP as well as a familiarity with ASO tools

  • Deep knowledge of executing and optimising Facebook Ads, Google Ads, Apple Search Ads

  • Good understanding of the mobile app user funnel, conversion rate tracking, and attribution

  • First experience with A/B and split testing tools including basic knowledge of statistics to effectively interpret results

  • Passion for numbers and having an analytics-driven, structured work approach

  • Collaborative self-starter with a positive, getting-things-done mindset

  • Be based within +/- 3 hours from CET

about the company

With our AI-based guitar learning app Fretello, we empower people to express themselves through music. This experience can look different for every user as our learning content is customizable and adapted to the experience level. Our app not only allows our users to learn, practice, and play the guitar, Fretello provides real-time feedback and enables our users to follow a learn path, choose customizable practice sessions, or learn how to play their favorite songs.

diversity statement

"Check out our website and our values!"

is looking for you!

your area of responsibility

Is your happy place where creativity meets analytics to boost performance? Do words like optimization, experimentation, and collaboration sound like music to your ears? Do the fields of ASO and UA ignite your passion? If so, then this opportunity is made just for you.

Our Growth Marketing team is eagerly looking for an additional team member who will play a key role in bringing the Fretello user growth to the next level. So let’s leverage your experience to grow our community and share our passion for music and learning with the world.

Your playground:

  • Owning and driving all ASO efforts, such as metadata and creative research, targeting, experimentation, and optimization

  • Driving sustainable paid user growth by collaboratively developing, implementing and optimizing user acquisition campaigns

  • Analyzing data independently to improve and maximize the potential of organic and paid channels

  • Monitoring and proactive reporting of performance metrics to stakeholders

  • Executing experiments (e.g. A/B, split tests) including the definition of hypotheses, setting goals, and measuring outcomes

  • Reacting to industry changes (policy updates, privacy tracking, etc) in a timely and self-driven manner

the benefits

  • Personal time off (25 days paid leave per year)

  • Flexible working hours (core hours 10:00 to 14:00)

  • 38.5 hour work-week (overtime compensated as time-off 1:1)

  • Remote first work setup and mindset

  • A small team (25-30) with lots of individual impact and responsibility

  • Fun, relaxed, and regular remote team events and onsite team retreats

  • Shared and lived values: Agility, Curiosity, Unity, Transparency, and Empathy

  • Dedicated time to continuous learning and personal growth

  • Mental wellbeing initiatives such as Mindfulness Wednesdays and optional paid external therapy sessions

  • 🌎 full remote / work from anywhere

  • 🛂 visa sponsorship


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