Digital Lead

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competitive salary

Portugal

Media, General Management, Marketing / Communications / PR / Advertising

English, Portuguese

hybrid, flexible

development opportunities

diversity & inclusion

about the company

Wir sind Verfechter eines bedeutsamen Fortschritts und helfen unseren Auftraggebern, ihre besten Kunden zu gewinnen, zu halten und auszubauen. Mit erstklassigen Dienstleistungen und Lösungen in den Bereichen Media, CRM und Kreativität sind wir in über 145 Märkten weltweit mit mehr als 48.000 engagierten Spezialisten tätig.

is looking for you!

diversity statement

"We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age, as well as sexual orientation and identity."

your area of responsibility

Define the Digital Marketing strategy: identification of goals & KPIs, definition of audiences, identification of channels and buying types, initial investment split, definition of value propositions, creative contexts and conception of the strategic approach.
Client Management: manage relationships with teams and clients and define priorities.
Coordinate and delegate to the team the setup, implementation and structuring of campaigns on the different platforms: Google Ads (Paid Search, PMax, GDN, Demand Gen, Youtube), Paid Social (Meta, TikTok), Display, Affiliation and other existing biddable platforms.
Presentations: ability to construct narratives based on concrete data, aimed at solving problems (good oral expression skills will be valued).
Design of creative formats plan, creative guidance (value propositions + creative contexts), validation of requirements and approval of creative formats.
Monitoring/optimization of digital marketing campaigns considering the defined KPIs and management of automated rules.
Understanding of dashboards with aggregation of data from different sources (extraction, processing and presentation) and ability to extract relevant information to support decision-making.
Report the results generated by Digital Marketing actions with quantitative and qualitative data.

your profile

3 years' of experience leading a team and clients.
Track record in leading, motivating and developing teams.
Know-how in implementing, monitoring, optimizing, and reporting on Digital Marketing campaigns and solid knowledge of Analytics and attribution models.
Focus on clients' business and clear understanding of the definition and control of KPIs.
Experience using tools related to Digital Marketing activity (e.g. Meta Business Manager, Google Ads, Google Analytics 4, Google Tag Manager, Google Campaign Manager, Microsoft Office Excel, Microsoft Power Point, etc).
Bachelor's Degree in Management or Marketing degree (preferred).