€ 44,000 - 53,000 gross/year
Austria
Marketing / Communications / PR / Advertising, Sustainability & CSR
English
hybrid
about the company
Cropster is the market leader in software for the specialty coffee industry. We work with farmers, exporters, importers, and roasters in over 90 countries around the world to help them deliver a better cup of coffee in a sustainable way. We’re a fast-growing business that is highly focused on our customers and the benefits we can bring them through close collaboration—with a successful history of over 10 years.
diversity statement
"We offer different work time settings and full flexibility in working. Our company language is English - therefore no one feels excluded. We offer a volunteer program to help other and offer also a wellbeing budget every employee can use for his/her own wellbeing."
your area of responsibility
Conceptualize, write, and edit articles, blog posts, press releases, webinars, podcasts, videos, etc. for use in campaigns across different channels.
Develop relevant content based on research, outreach, and a thorough understanding of our products, buyers, and user personas.
Proactively and creatively explore new ways or formats to deliver high-value content to Cropster’s professional community.
Create, coordinate, and distribute regular product email newsletters and targeted email campaigns.
Manage and maintain a Content calendar including deadlines required for the team to meet its obligations.
Strategize and report on the content’s effectiveness to drive traffic and conversions, and identify ways to improve against set KPIs.
Coordinate and prioritize the translation of content utilizing our network of external translators.
Assist internal stakeholders in developing presentations and workshop collateral for trade shows, industry conferences, panels, and keynote presentations.
Assist with the development of print and digital advertisements for the specialty coffee trade media in terms of copywriting and editorial content.
Contribute to the team's implementation of the commercial strategy and the marketing plan.
Assist marketing leadership with the development of a content strategy that includes brainstorming topics, identifying target audiences, setting SMART goals and KPIs, identifying the best channels for distribution, formulating targets, and building an effective budget to meet these goals.
your profile
Strong educational writing and editorial skills, with an outstanding command of the English language.
Professional experience in copywriting in a brand voice and style.
Experience in the development and growth of various content channels.
Familiarity with Content Management Systems (CMS) like WordPress, Squarespace, Typo3, or others.
A passion for technology, tools, and their application in various formats.
Experience in identifying and adapting to current trends to increase community-building.
That said, we’d be particularly delighted to hire someone with
Knowledge of the (specialty) coffee industry.
the benefits
The salary range for this position is € 44K to € 53K gross/year* and we look at factors like your experience and individual qualifications to determine our offer, which includes benefits like an educational and wellness budget, remote work possibilities, and working from home, flexible working hours, paid time for volunteer work, an endless stream of really great coffee, and much more. We also make our best possible offer upfront—no games.
