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Head of Marketing, Europe

Canva

Head of Marketing, Europe

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competitive salary

Germany, Spain, United Kingdom

Marketing / Communications / PR / Advertising

German, English, French

in-office, flexible, home office

your profile

  • 10+ years of growth marketing and leadership experience where you have successfully delivered results driving awareness, acquisition, growth, and retention. You will currently be in a Head of Marketing, Growth Marketing Director, Regional Marketing Lead EMEA or similar role capacity

  • Experience in tech or start-up sectors is strongly preferred

  • Experience devising GTM strategies across UK, Germany, France, Spain, and Italy with proven results in these regions and an ultimate growth mindset

  • Preference for a strong B2C marketeer, who has a portfolio of successful award-worthy 360 marketing campaigns spanning multiple languages and various online and offline channels

  • Ability to lead critical initiatives and build partnerships with local and national level officials, business executives, thought leaders, and influential figures.

  • Keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.

  • A general understanding of budget management principles and regularly identifying the most cost-effective approaches.

  • Excellent verbal and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material.

  • A track record of scaling and developing agile and happy marketing teams across multiple markets to achieve ambitious targets.A natural teammate, with a proven track record of cross-functional leadership and partnership.

  • High emotional intelligence and empathy.

  • Full proficiency in English and preferably working knowledge of one or more of the following languages (German, French, Italian, Spanish)

about the company

Since launching in August 2013, Canva has been changing the way in which we communicate. Today our design tool has attracted over 60 million happy users across 190 countries, who have collectively created more than 7 billion designs.
With an integrated marketplace that has both free and paid stock photography, fonts, illustrations, and thousands of templates; a paid subscription that offers the ability to set up a brand kit so users can save their brand colours, fonts and assets.

diversity statement

"At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture."

is looking for you!
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your area of responsibility

  • Act as the main point of contact for marketing and user growth in Europe, with a core focus on UK, Germany, France, Italy, and Spain. You’ll identify key opportunities, challenges, and critical levers to drive the growth of the Canva brand and user base in Europe.

  • Drive a holistic GTM strategy in close partnership with product, marketing, growth, sales, community, and other functions to coordinate various global and local programs rolling out in priority markets.

  • Demonstrate a deep understanding of the core European market dynamics, cultural nuances and user needs to market Canva to a wide range of audiences, including consumers, SMBs, enterprises, educators, students, startup ecosystems, government organizations, NGOs, and other emerging sectors.

  • Support Canva’s portfolio of European acquisitions such as Flourish, Kaleido, and Smarkmockups as needed to achieve their growth objectives.

  • Build a coherent and consistent strategy to adapt and scale Canva’s marketing campaigns across Growth, Brand, Social, and Lifecycle.

  • Partner with functions such as product marketing, product growth, brand, creative and content teams to ensure Canva users and prospects enjoy a consistent and delightful user experience at every stage of their journey and across all touch points.

  • Partner with PR and Brand teams to uphold our brand strategy and scale new programs and experiences that will support our mission and brand values in our global communities.

  • Experiment with creative tactics and develop playbooks for lean growth in smaller countries in the region. Hire and develop outstanding marketers and operators over time, mobilizing them to execute the vision while positioning them to achieve their ambitious professional development goals.

the benefits

  • Equity packages for you to truly be a part of the Canva journey. Hybrid work model (in-office & from home).

  • Flexible leave so you can recharge, give back, support others or focus on your own professional development.

  • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.

  • An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.

  • Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.

  • Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.

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